Cheer competition brings 22,000 people to Myrtle Beach

Source: Spirit Sports Cheer and Dance on Facebook
Source: Spirit Sports Cheer and Dance on Facebook

MYRTLE BEACH, SC (WMBF) – Over 450 Cheerleader and dance teams from around the country are squaring off in the Myrtle Beach Convention Center beginning Friday.

The Spirit Schools' Battle at the Beach is the largest event of its kind in South Carolina history, and is estimated to boost the Myrtle Beach economy by $11.7 million, according to event organizers.

"Our event is the largest conference each year in Myrtle Beach," said Spirit Schools Brand Director Shannon Smith, "and we enjoy the support we receive from the local hotels and businesses. Right now, we're looking at a participation of approximately 10,000 competitors and 22,000 attendees. That's great news for our company and also for local business. Working with the city of Myrtle Beach has definitely been a win-win."

The athletes range in age from 4 to 19 years old, and are competing for the chance at a paid invitation to the major end-of the-year competition in Orlando, Florida. The Sheraton Myrtle Beach Convention Center and the Myrtle Beach Marriot Grande Dunes are the host hotels, and expected to fill more than 19,000 hotel nights.

Read more about the Battle at the Beach here:

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