Redevelopment corporation seeks to rebrand the Myrtle Beach Boardwalk

MYRTLE BEACH, SC (WMBF) - The DRC, or the Downtown Redevelopment Corporation, met Wednesday to discuss their newest project. The committee wants to rebrand the Boardwalk District, and during the meeting, they mapped out the beginning stages to remarket the area.

The Boardwalk stretches from 2nd Avenue North to 16th Avenue North. The DRC wants a new image for the district. In the meeting they talked about the questions that need to be answered before moving forward.

"So the idea would be how do you build the brand 'Myrtle Beach Boardwalk?'" committee member Michael Guthrie explains.  "So that's a big part of the discussion we had today, was to say it seems to be creating a brand in and of itself so how do we define that, attach an inherent value to that, and then protect and increase that value?"

The committee also discussed the possibility of licensing the brand for value, and how there might be many more opportunities for revenue for the district. When asked about the funding costs, Guthrie explained he hopes that it would be self-sufficient and generate money, as well as promote the area.

Overall, Guthrie hopes to have the boardwalk be known as more of a walking area where people can park their cars in one spot and then walk around to everywhere they want to go, instead of feeling like they have to drive from place to place depending on what they want to do. Guthrie wants to remarket the boardwalk  and  "give it that kind of integrity, all in one area. That it's that organic consolidated dense sort of urban feel, and it's right on the ocean front."

The next step for the Committee is to fill two open seats. Once that is done, they will continue their plans to rebrand the district.

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