Do you plan on watching any events from or following the results of the upcoming Winter
Olympic Games in Sochi, Russia?
Thank you for participating in our poll. Here are the results so far:
More than half Americans plan to follow Olympics
AP Sports Writer
NEW YORK (AP) - Just over half of Americans surveyed plan to watch or follow the Winter Olympics, according to an Associated Press-GfK Poll, and one-third of respondents say they have only a little or no confidence about Russia's ability to safeguard safety at the Sochi Games that start this week.
The likely audience for the Olympics is on the older side, with 65 percent age 50 or over planning to follow the quadrennial event compared with 47 percent among younger adults, according to the survey, conducted from Jan. 17-21.
Few are deeply confident Russia can keep the games safe: 19 percent are extremely or very confident Russia will protect the Olympics from terrorist attacks, 46 percent are somewhat confident and 33 percent just a little or not at all confident.
Asked how they would follow the games, 86 percent who said they would follow plan to watch events on television, while 17 percent intend to view online streams. Thirty-five percent say they will read about the results online and 20 percent in newspapers.
There's a broad age gap, with one-third under age 40 planning to follow online streams and just 9 percent aiming to follow the Olympics in newspapers. Among senior citizens, 37 percent intend to read about the games in newspapers.
With the competition held in a time zone nine hours from the U.S. Eastern Standard Time, NBC's prime-time coverage will include replayed events, but few are concerned about spoilers. Sixty-eight percent of respondents say it won't matter if they know the results before broadcasts, and just 20 percent of those planning to watch will actively avoid learning of the results of events they care about prior to the telecasts.
While 61 percent of whites are interested in following the Olympics, the percentage among nonwhites dips to 43 percent. Sixty-nine percent from households with incomes of $100,000 or more plan to watch, with 26 percent in that group intending to avoid spoilers.
Figure skating is by far the most popular Winter Olympic sport, with 24 percent citing it as their favorite. A mixed team event was added this year in figure skating, which has competitive events on 11 of the Olympics' 18 days.
Ice hockey is a distant second at 6 percent, followed by Alpine skiing and snowboarding at 4 percent each. Forty-six percent of respondents say they have no preference.
Among those planning to watch or follow, the percentage identifying figure skating as their favorite rises to 35 percent. There's a gender gap, however, with 55 percent of women who plan to watch calling figure skating their favorite, compared with 15 percent of men. Among men, ice hockey runs even with figure skating; 16 percent call it their favorite.
While 45 percent of senior citizens who plan to watch say figure skating is their favorite, that falls to 24 percent for people under 40. Snowboarding tops the list for 12 percent under age 40.
Speedskating is the favorite of 11 percent of nonwhites but just 3 percent of whites.
The AP-GfK Poll was conducted using KnowledgePanel, GfK's probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,060 adults, and had a sampling error margin of plus-or-minus 3.9 percentage points for the full sample.
Respondents were first selected randomly using telephone or mail survey methods and were later interviewed online. People selected for KnowledgePanel who didn't otherwise have access to the Internet were provided with the ability to access the Internet at no cost to them.
AP Director of polling Jennifer Agiesta and news survey specialist Dennis Junius contributed to this report.
Thursday, July 31 2014 12:53 PM EDT2014-07-31 16:53:39 GMT
CONWAY, SC (WMBF) – Coastal Carolina University has been named one of the most eco-friendly affordable colleges in the country. The website BestChoiceSchools.com lists CCU 35th on the list, recognizingMore >>
Coastal Carolina University has been named one of the most eco-friendly affordable colleges in the country.More >>
Thursday, July 31 2014 12:07 PM EDT2014-07-31 16:07:21 GMT
HORRY COUNTY, SC (WMBF) - When it comes to safety, traffic is slowing down in one Horry County neighborhood. The Peninsula at Palmetto Pointe is now getting some help dealing with speeders causing a lotMore >>
When it comes to safety, traffic is slowing down in one Horry County neighborhood. The Peninsula at Palmetto Pointe is now getting some help dealing with speeders causing a lot of safety issues.More >>
Thursday, July 31 2014 11:56 AM EDT2014-07-31 15:56:09 GMT
MYRTLE BEACH, SC (WMBF) - The WMBF News First Alert Weather Team is partnering with Beach Church to host an inaugural Hurricane Expo for residents of Horry County to prepare for the season. The family-friendlyMore >>
The WMBF News First Alert Weather Team is partnering with Beach Church to host an inaugural Hurricane Expo for residents of Horry County to prepare for the season.More >>
Thursday, July 31 2014 9:07 AM EDT2014-07-31 13:07:26 GMT
MYRTLE BEACH, SC (WMBF) - The Myrtle Beach Police Department is seeking the public's assistance in locating Virgil Winner, 67, who went missing Tuesday night near 9th Avenue North in Myrtle Beach. AccordingMore >>
Virgil Winner, 67, was located Wednesday night after going missing Tuesday night near 9th Avenue North in Myrtle Beach, police officials confirmed. More >>
Thursday, July 31 2014 8:46 AM EDT2014-07-31 12:46:21 GMT
Horry County, SC (WMBF)- People who live in Horry County will be getting their property reassessment letters over the next month.The County valued 250 thousand homes last December. Homeowners can expectMore >>
People who live in Horry County will be getting their property reassessment letters over the next month.The County valued 250,000 properties last December. Homeowners can expect to see changes depending on several factors. More >>
Thursday, July 31 2014 8:17 AM EDT2014-07-31 12:17:31 GMT
HORRY COUNTY, SC (WMBF) - Leaders have set their sights on a potential area for a gun range in Horry County. The track of unused land at the Solid Waste Authority, located off Highway 90 in Conway hasMore >>
Leaders have set their sights on a potential area for a gun range in Horry County. There are costs and more considerations. Alex Holley will be live at 5 a.m. to break down the details.More >>
Thursday, July 31 2014 6:12 AM EDT2014-07-31 10:12:47 GMT
HORRY COUNTY, SC (WMBF) - It seems like they just got out of school for the summer, but parents, it's already time to start back to school shopping for your kids. And this weekend, a number of items they'llMore >>
Sales Tax Holiday in South Carolina is August 1-3.More >>
Wednesday, July 30 2014 9:05 PM EDT2014-07-31 01:05:05 GMT
BENNETTSVILLE, S.C. (WMBF) - Last year the Region VI race in Class 3A came down to the final week of the season - but two-thirds of the teams involved all had a shot at winning the region crown. "It'sMore >>
From futbol this summer to football this fall, the nickname can be applied to one of the toughest regions in SCHSL Class 3A.More >>
Wednesday, July 30 2014 8:27 PM EDT2014-07-31 00:27:40 GMT
SCOTLAND COUNTY, SC (WMBF) - A Scotland High quarterback, deemed North Carolina's 11th best player by ESPN, was injured in an ATV accident Tuesday afternoon. Jaylend Ratliffe and a junior linebacker wereMore >>
A Scotland High quarterback, deemed North Carolina's 11th best player by ESPN, was injured in an ATV accident Tuesday afternoon.More >>
Wednesday, July 30 2014 8:26 PM EDT2014-07-31 00:26:08 GMT
FLORENCE, SC (WMBF) The United States Postal Service in Florence is nearly finished downsizing its processing center. And soon any mail with a zip code starting in 295 will be processed in Columbia andMore >>
The United States Postal Service in Florence has downsized its processing center. Soon, any mail with a zip code starting in 295 will be processed in Columbia. More >>