MYRTLE BEACH, SC (WMBF) - Stores all over the United States offered deals and discounts as incentives on Cyber Monday. But hotel resorts in Myrtle Beach also joined the bandwagon, in an effort to get consumers to book their vacations a little early.
"We have done it every year. It's the last kind of hoorah before the end of the year that we can make some sales," President of Oceana Resorts Frans Mustert said.
Mustert said the company has been partaking in Cyber Monday for several years. Mustert said sales were higher this year compared to last year. Oceana Resorts offered a $25 gift certificate to use within the next six months at any of the resorts. Mustert said the company hopes consumers will start thinking of the vacations they'd like to take in the next few months, and the gift certificate will give them that boost to make the reservation.
"Most people go online to look for the specials and look for what's available and accommodation wise or location wise so people go online on Monday. We know they go on Monday looking for specials, and hopefully they are going to see ours," Mustert said.
Matt Klugman, Spokesperson for Vacation Myrtle Beach, said this year the company started Sunday- and offered a "Cyber Sunday" to repeat guests and Facebook Fans in an effort to give that group of people a jumpstart on the deals.
The Myrtle Beach Chamber of Commerce also started something new this year- called Travel Saturday. It was a one day event offering deals to hotels and attractions in Myrtle Beach. Klugman said Vacation Myrtle Beach participated in Travel Saturday, but also Cyber Sunday and Monday because Cyber Monday is a nationally recognized day, whereas Travel Saturday is still in the beginning stages.