Small Business Saturday to offer personal experience

HORRY COUNTY, SC (WMBF) - Just when you thought your holiday weekend shopping was finished, another specialized shopping day begins Saturday.  Several people told WMBF News they thought Small Business Saturday is beneficial because it puts money directly back into the local economy, but some locally owned retailers said it's about the customer experience as well.

Black Dog Running Company Owner Daniel Brass is hosting a group run Saturday morning at 8:30a.m. followed by a post-run breakfast. He said it's his way to kick off Small Business Saturday.

"Just a way to get local runners together, kind of showcase what we do in the store as far as being a specialty retailer," Brass said.

Brass said when someone walks into his store, employees get personal with the customer by asking questions such as- what they're training for, and how long they've  been running.

"Just more of the specialized knowledge. Everybody that works in our store is a local runner. we've literally been in their shoes," Brass said.

On Saturday, Brass is offering dramatically marked down clearance shoes. Brass said those shoes will run $59.99 compared to between $90.00-$175.00 normally. Brass said clearance apparel will also be marked down further, also with marked down socks and other items. Brass said there will be giveaways at Saturday morning's run.

"We know that we're selling them a pair of running shoes but we know the right fit for them, the right function," Brass said.

And for the techies- City Mac Front of House Manager Daniel Yeakley said if a customer is looking for an Apple product, it's likely going to be the same price at City Mac versus at a Big Box Store. But Yeakley said the customer gets something extra when shopping at a locally owned business.

"Customer service. Here you actually get people actually helping you after the sale instead of just helping to make the sale," Yeakley said.

Yeakley said each employee at City Mac receives special training on the products and must pass a test prior to beginning their employment. Yeakley said it's all about making the customer feel comfortable with the product before he/she walks out the door.

"That's part of our sale process to make sure the customer understands the product by the time they leave," Yeakley said.

Yeakley said City Mac is offering $100 off any Verizon Smartphone or iPhone that is originally marked for more than $100. For example, the store is offering the iPhone 5S for $99. City Mac is offering the iPhone 5C for $0.99 on Small Business Saturday. Yeakley said the store is also offering 20% off all cases.

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