MYRTLE BEACH, SC (WMBF)- October is Breast Cancer Awareness Month, and many businesses on the Grand Strand are "going pink", and joining the movement to make strides against the disease.
The Vacation Myrtle Beach resort group is teaming up with the American Cancer Society for the second year in a row to help raise money for Breast Cancer Awareness.
The campaign begins on Ocean Blvd. at Hotel Blue, where the resort tower will light up pink until the end of November. Hotel Blue is one of 14 oceanfront resorts in Myrtle Beach that will take part in the movement.
Hotels will raise money through donations from guests when they book a reservation online or during check-in.
Matt Klugman, Vacation Myrtle Beach marketing director said the resort group will be matching a portion of the funds collected as an additional donation. "It's very important to us to continue to give back to the community in some ways, and the fight against breast cancer is something that effects us all," said Klugman.
According to the American Cancer Society, breast cancer affected nearly 40,000 women last year alone.
The hotels collectively raised $11,000 last year and hope to collect even more during the 2013 fundraiser.
The 14 hotels that will "go pink" for Breast Cancer Awareness are: Beach Colony, Beach Cove Resort, Captain's Quarters, Caravelle Resort, Carolina Winds, Crown Reef, Forest Dunes, Hotel BLUE, Landmark Resort, Ocean Creek Resort, Palace Resort, Palms Resort, Sea Watch Resort and South Wind on the Ocean.