NORTH MYRTLE BEACH, SC (WMBF) - Monday after the Masters really showcases one of the big draws to the Grand Strand- golf. Even though we are seeing more attractions built in our area, golf is still one of the top reasons folks travel to the beach.
Golfing in the Grand Strand is about more than just the great greens next to the beach, but also the green it brings in. It is considered part of sports tourism, which is already a booming business here. The Myrtle Beach Hospitality Association says the active genre of tourism cashes in more than $130 million of direct spending locally. Major events like Monday after the Masters catch the attention of golfers from all over, and entices folks to book a visit.
Local hospitality experts say even though events like this one only happen in one area, the effect stretches across the Grand Strand.
"People stay in different areas of the beach," said Stephen Green with the Myrtle Beach Hospitality Association. "They also go to different restaurants, and attractions throughout the whole Grand Strand. So these events, whether or not they are on the south or north or central area of the Grand Strand are important to the whole region."
But it is crucial for more than just the region, as several things put this tournament in the national spotlight. The Myrtle Beach Area Chamber uses this event to showcase some of what the golfing community here has to offer to travel journalists and event planners. For a wider reach, ESPN's Mike and Mike in the Morning, which went live Monday morning, reaches millions of listeners.