Businesses opening, expanding along North Kings Highway

New businesses coming to King's Highway

MYRTLE BEACH, SC (WMBF) - For many businesses along North Kings Highway, business is booming. At the same time, there are still dozens of vacant buildings. Business owners who are establishing their businesses along the busy road say there's an art to ensuring a business stays open in an unconventional market such as Myrtle Beach.

"You gotta be able to schmooze. You gotta go one on one with the customer. Even though they're from out of town you want them to hit you more than once. So, you wanna be able to feed them more than once.  You want them to feel something [here], not only in their belly," Co-owner of Mr. Fish Ted Hammerman said.

Hammerman recently moved his original Mr. Fish location from the 3000 block of North Kings Highway to 6401 North Kings Highway. Hammerman said it was because business was so heavy, a bigger building was needed.

"We really never knew how many people we were not feeding when they would slow down and see the crowd," Hammerman said.

The new building seats triple the amount of people as the former building. Hammerman said in the first month the new building has been open, the business has been incredible.

A few blocks south on North Kings Highway, a new restaurant is set to open on April 18th. The "Burger Bar Beach Club" is the only one of its kind, and will specialize in gourmet burgers. CEO Michael Rose said the location was prime for ensuring his restaurant will be busy.

"Being here on Kings Highway with all the traffic that goes by daily, I just think it's a prime location for this kind of restaurant," Rose said, "this is about as close to the ocean as you can get to the ferris wheel and all the activities downtown."

The "Burger Bar Beach Club" building has been home to five different restaurants in the past three years. Rose said he's not worried the building's previous record will affect his business.

"I can't speak for the other restaurants that had been in here previously. You know my guess I think they were undercapitalized and might not have had the right style restaurant for this area," Rose said.

The North King's Highway Vacant Buildings Committee is still working to figure out what can be done about the empty buildings that do still take up portions of the busy road. The committee met Monday but has not made any recommendations to the Myrtle Beach City Coucil.

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