FLORENCE, SOUTH CAROLINA (WMBF) – The next six weeks will see a campaign launch, aimed towards curbing underage drinking.
This year's campaign is titled "Don't Let Drinking Ruin Your Prom." Students, law enforcement and other agencies have joined the coalition aimed at alerting teens of the dangers associated with underage drinking.
Circle Park Behavioral Services hosted the launch of the campaign at the Florence Club House. The ad that will soon run on T. V. screens across the Pee Dee and Grand Strand, was unveiled.
The State Highway Patrol's Sonny Collins was one of the speakers."Recent years have shown us that almost half the time a teenager died in a traffic fatality, it was alcohol related," Collins announced.
The plan is to target students on all platforms.
Courtney Squires is one student from Johnsonville High School dedicated to passing the message to her peers. "But what they fail to realize is when they drink and get behind the wheel they're endangering other people's lives," Squires said.
Party patrols, parking lot patrols and compliance checks are soon-to-come to make sure teens are not drinking underage.
Recent studies show a drop in alcohol use in teens. However, teens that do drink alcohol are more likely to be binge drinkers.