MYRTLE BEACH, SC (WMBF) The Grand Strand will see the beginning of record breaking highs for the weekend on Friday, which is good news for local businesses who are going through what is usually the slowest time of the year for tourism.
"This is what we talk about for spring," said Stephen Greene with the Myrtle Beach Area Hospitality Association. "We are shedding our winter coats early and we're really going to take advantage of this weather."
Greene said the warm winter weekend comes at the perfect time of the year. The warm temperatures came to the Grand Strand for the opening weekend of Restaurant Week, a push to get people to eat out and support restaurants during the shoulder season.
"When we have this type of weather we really believe that it'll drive people from our surrounding markets who say listen it's the mid 70's in Myrtle Beach so let's take the weekend off and head down to the beach," Greene said.
Local golf courses are also seeing an increase in play even though the peak of the golf season is still a few months away.
At Legends Golf Resort, Assistant Golf Pro Billy Rowehl said the phones are ringing off the hook with golfers looking to play this weekend.
"Obviously the locals will make a lot of last minute phone calls and we'll even get a lot of last minute phone calls from people out of state so this is big for us," Rowehl said.
The Grand Strand and the Pee Dee are expected to set record temperatures for this time of year.
"That same warm front that's going to be bringing us the warmth Friday and the weekend also, at least briefly, is going to bring us the opportunity for a couple of showers," WMBF Meteorologist Jamie Arnold predicts.