HORRY COUNTY, SC (WMBF)- The Coast RTA wrapped up their seventh annual Coats for Kids Campaign on Saturday when they handed out more than 1,000 donated winter items to less fortunate families.
"It's just a matter of being able to help those people that need a little assistance."
Those are the words Yvette Jefferson, the marketing and community relations director for the Coast RTA, used to explain the Coats for Kids Campaign in November, and in December, help they did.
More than 100 families registered to receive donated winter items at the Coats for Kids item hand out at the National Guard Armory in Conway on December 15, Jefferson said. With approximately 300 people in attendance, the Coast RTA was able to provide around 1,200 articles of clothing to families.
"There were plenty of jackets, sweaters, blankets, throws and other accessories for the entire family," Jefferson explained.
The 1,200 articles could not have been provided if local businesses and municipal buildings did not allow the Coast RTA to leave donation boxes at their locations. The community's enthusiasm for the campaign also made staying warm this winter easier for these local families.
"This year's collection sites doubled and we had great partnerships with the City of Myrtle Beach, Horry County Government, Horry County Recreation and Libraries, and our newest addition was the HTC main headquarters in Conway where the employees had a contest to see who could donate the most coats," Jefferson said.
In previous years, the Coast RTA served about 200 families per year with 1,000 pieces being donated, according to Jefferson. In November Jefferson told WMBF News the Coast RTA hoped to reach 1,200 donated articles in 2012 and with the help of the local community they achieved that goal.