Transition Plan for AMBER Alert Program - WMBFNews.com, Myrtle Beach/Florence SC, Weather

AMBER Alert program to upgrade text alerts

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MYRTLE BEACH, SC (WMBF) - As of December 31, the Wireless AMBER Alerts program will end operations, as a part of the nation's transition to the Wireless Emergency Alerts (WEA) program.

Millions of cell phone users across the country will now receive free, automatic notifications about abducted children in their area as part of the WEA program.

Consumers with WEA-capable smartphones and feature phones and services are automatically enrolled to receive AMBER Alerts for free, along with the Presidential and Imminent Threat Alerts.

Unlike Wireless AMBER Alerts, the WEA AMBER Alerts use the latest technology to send messages to wireless customers with WEA-capable devices in the area where a child has been abducted, even if the wireless customer isn't from the area.

For example, if a Chicago resident was visiting Boston and a WEA AMBER Alert was issued in Boston, the subscriber would receive the alert. At the same time, if an alert was issued in Chicago, the subscriber would not receive it while in Boston.

Statistics show that the first three hours after an abduction are the most critical in recovery efforts, and being able to quickly engage the public in the search for an abducted child can help law enforcement bring that child home safely.

The Office of Justice Program's AMBER (America's Missing: Broadcast Emergency Response) Alert Program, named after 9-year-old Amber Hagerman, is a voluntary partnership among law enforcement agencies, the wireless industry, transportation officials, broadcasters and other entities to activate an urgent bulletin to find abducted children.

Before Wireless AMBER Alerts, AMBER Alerts were issued via television, radio and Department of Transportation highway signs when a child was believed to have been abducted and in extreme danger.

The wireless industry launched the Wireless AMBER Alerts program in 2005 because its members believed its technology could expand the Alerts' reach to aid in the recovery of abducted children.

The 700,000 wireless customers currently enrolled in Wireless AMBER Alerts will receive text messages about the transition and alternative sources for receiving AMBER Alerts. For more information about the alternative sources please visit their website.

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