Guest Consider This: Benefits of Direct Mail

WMBF Guest Consider This: Benefits of Direct Mail

MYRTLE BEACH, SC (WMBF) - Last week Ted Fortenberry shared his opinion on so called "junk mail." I agree we should not simply waste our natural resources, however, cutting out marketing mail would have significant repercussions, like job loss and loss of business for many local companies like mine, Duplicates Ink.

Consider This: Without business marketing mails, which is the number one revenue source for the postal service, what do you think the cost of one stamp would be? Five dollars?

The primary raw material used in direct mail is a renewable resource, paper. And there are 20% more trees in the U.S. today than on the first Earth Day in 1970.

As for the environmental impact, direct mail makes up less than 3% of municipal solid waste. Think how long it takes discarded TVs, computers, keyboards and phones to decompose at a landfill.

So if you want to be more green, buy a book instead of an e-reader and send a handwritten note instead of an email.

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