(RNN) Presidential nominee Herman Cain announced he suspended his campaign "because of the continued distraction" at a press conference in Atlanta Saturday.
"When I went through this assessment of impact on my family first, the impact on you, the supporters – your support has been unwavering – as well as raising the necessary funds to be competitive, we have come to this conclusion," Cain said.
He made the announcement at a press conference outside what was supposed to be his new campaign headquarters as of Saturday. Cain told the people in attendance he would be switching to a "Plan B" and introduced his website, www.thecainsolutions.com.
Cain said the website would be for "We the People" and added he would not be silenced and go away.
"Plan B is I will continue to be a voice for the people," he said. "That is why today we are launching thecainsolutions.com. The people will show that we are still in charge of this country."
The website would be used to promote things like energy independence and Cain's "9-9-9 Plan," he said.
Cain also addressed the recent allegations of sexual misconduct, including a woman who said they had a 13-year relationship. He again denied all of the allegations, but admitted it had "hurt" him and his family.
"Here is why it hurts, because my wife, my family and I, we know those false and unproved allegations are not true," he said. "So one of the first declarations I want to make to you today is I am at peace with my God. I am at peace with my wife. And she is at peace with me."
His wife, Gloria, stood on stage as he made his speech. The crowd responded by chanting her name on two different occasions.
Cain announced he would soon be endorsing a candidate for President as well.
"I can tell you right now, it will not be the current occupant of the White House," he said
Cain first told staffers he was reassessing his campaign in a Tuesday morning conference call, a transcript of which was published by the National Review.
"We have to do an assessment as to whether or not this is going to create too much of a cloud in some people's minds as to whether or not they would be able to support us going forth," the Review quotes Cain as saying.
In an interview with Fox 5 News in Atlanta, Ginger White, a businesswoman, accused Cain of carrying on a 13-year extramarital affair with her. White said that while a sexual relationship ended before Cain's presidential bid began, a friendship did not.
Cain told the media outlet that he was in contact with White because he was "trying to help her financially."
An investigation by the Fox 5 unearthed a history of legal troubles in White's background. According to the news outlet, White filed for bankruptcy in Kentucky more than two decades ago, settled a 2001 sexual harassment case with an employer and had recently faced numerous evictions.
She also reportedly received an unfavorable ruling in a libel lawsuit brought forth by a former business associate and is currently unemployed.
An additional two women publicly accused the presidential candidate of sexual misconduct, which they said occurred during his tenure as head of the National Restaurant Association.
Flanked by her celebrity lawyer Gloria Allred, Sharon Bialek, one of the accusers, gave a lurid account of her alleged harassment by Cain in a press conference, saying she wanted to give a face to the women who have accused him.
Bialek alleged Cain put his hand on her leg, under her skirt and grabbed her head to pull her closer to his "crotch," to which Bialek objected.
Cain vehemently denied the claims in a Nov. 8 press conference, saying they lacked even "an ounce of truth."
"I will vigorously defend my reputation, because I will not allow false accusations to compromise or in any way reflect badly on my character or on my integrity," Cain said in the afternoon news conference in Scottsdale, AZ.
White said it was these woman who in part encouraged her to come forward with her story.
"It bothered me that they were being demonized - sort of - they were treated as if they were automatically lying, and the burden of proof was on them," White told Fox 5. "I felt bad for them."
This was not the first time Cain reassessed his campaign, according to the transcript obtained by the Review. The former pizza mogul made previous reassessments during after losing straw polls in Iowa and Florida, after a disparaging financial situation and after the two previous accusations.
An initial straggler in the polls, Cain eventually rivaled former Massachusetts Gov. Mitt Romney as the Republican frontrunner following the debut of his no-nonsense 9-9-9 flat tax plan.
The underdog's numbers have since dwindled in the wake of the mounting allegations.