McGibney smiles when WMBF News Anchor Matt Nordin mentions that's quite a day to launch a website about cheating.
"It's not always lollipops, rainbows, and candies for everyone on Valentine's Day," he claims. "Some people are reminded of someone that cheated on them. So we thought it was an appropriate day to launch."
Lots of others must have thought so, too.
McGibney says 250,000 people have already registered for free on the site, which is supported by advertising. And McGibney says he's already making money.
Among the people who are outing their ex-boyfriends as cheaters is April W.
"At first he seemed perfect, but it was all just (an) illusion," she wrote. "We moved in together and shortly after, he quits his job and I ended-up supporting him for the following four months. Then one day he leaves his Facebook open…and there it is, like 20 women believing they are in a relationship with him."
Pamela Sanabria knows all about the temptations of Facebook. She's a Grand Strand therapist who treats couples torn apart by cheating.
Why do people cheat? Books have been written on the topic, websites created, and cheaters themselves have attempted to answer the question. Sanabria says it's actually not that complicated.
"The research says we cheat because we don't have our needs met. However that is not an excuse," Sanabria said.
She doesn't put all the blame on Facebook, either, saying if people want to cheat, they'll cheat.
But she does recognize the social network can make things more complicated, something you should talk about with your significant other.
"What is our personal rule if an ex-boyfriend or (an ex-girlfriend) contacts us?" Sanabria asked. "Are we required to share that information and tell one another? And I think once you kind of create a culture in your relationship of open communication and deciding upon that ahead of time, you have a little bit less to fear when someone's on Facebook."
On Cheaterville.com, someone named "Remp" wants us to know that Amber in Texas doesn't need Facebook to cheat, claiming she finds men everywhere.
"She cheated on her husband, Jason [WMBF News is omitting his last name], before they got divorced with a guy she worked with at Tractor Supply named Brian," the post claims. "Then she started sleeping with a married man named Ramon, and had an affair with him for over a year. He wouldn't leave his wife, so then she had ANOTHER affair with another married man…"
But how do we know Amber is really a serial cheater?
Cheaterville.com doesn't check.
"We're not judge or jury," said McGibney. "It's not up to us to decide whether it's real or not or if the posting is true or not, if the picture is actually the person they say it is."
If you post something that's not true, McGibney and Conway attorney Johnny Gardner warn you can be sued for defamation.
As for cheaters, if all that running around lands you in divorce court, you'd better watch what you post on Facebook. Lawyers certainly are.
"In the old days," said Gardner, "you'd hire an investigator and he would go follow somebody around…Now you can go on Facebook and say, ‘Well this is Mrs. X communicating with her lover for the whole world to see.' And so we've got part one of adultery."
Chances are, Cheaterville.com will never run out of villains.
In fact, it started because McGibney's Marine Corps buddy found out his wife had been cheating on him while they were deployed.
"It's tough when you go overseas," McGibney said. "And it goes both ways. But when you come back and you find out your significant other is cheating the entire time when you're out fighting for your country and doing the right thing, it's definitely a morale kicker."
Tuesday, May 21 2013 2:01 AM EDT2013-05-21 06:01:07 GMT
(RNN) – A day after long track tornadoes devastated Shawnee and Edmond, OK, another round has begun near Oklahoma City.KOCO broadcast a slow rotating cloud that slowly extended down towards the groundMore >>
At least 51 have died in a storm the National Weather Service described as large and violent.More >>
Tuesday, May 21 2013 7:07 AM EDT2013-05-21 11:07:18 GMT
MYRTLE BEACH, SC (WMBF) - The mild and muggy weather sticks around once again today, says WMBF News Meteorologist Marla Branson. We'll have enough humidity to spark some scattered showers and storms onceMore >>
The mild and muggy weather sticks around once again today, says WMBF News Meteorologist Marla Branson.More >>
Tuesday, May 21 2013 4:30 AM EDT2013-05-21 08:30:12 GMT
HORRY COUNTY, SC (WMBF) – On Tuesday, the Horry County Council will discuss a deal that could bring a number of jobs to the area. The project is dubbed Project Valentine because it is still in-the-works,More >>
On Tuesday, the Horry County Council will discuss a deal that could bring a lot of jobs to the area.More >>
Tuesday, May 21 2013 12:10 AM EDT2013-05-21 04:10:22 GMT
MULLINS, SC (WMBF) - A teen boy is facing charges for an attempted kidnapping that seems ripped straight from the scripts of a film. The alleged crime was reported to police on Friday, May 17 from theMore >>
A teen boy is facing charges for an attempted kidnapping that seems ripped straight from the scripts of a film.More >>
Tuesday, May 21 2013 12:02 AM EDT2013-05-21 04:02:36 GMT
A mechanical issue on a tanker truck has resulted in a fire on a truck carrying granulated ammonium nitrate at the intersection of S.C. Highway 39 and Rose Bud Lane in the Chappells section of NewberryMore >>
An evacuation order has been lifted after a truck carrying ammonium nitrate caught on fire in Chappells, according to Newberry County Sheriff's Office.
Monday, May 20 2013 11:01 PM EDT2013-05-21 03:01:04 GMT
MYRTLE BEACH, SC (WMBF) - They silently tear through billions of dollars worth of homes every year, and bug experts say termites could be eating away at your home right now. Many fight back with pestMore >>
They silently tear through billions of dollars worth of homes every year, and bug experts say termites could be eating away at your home right now.More >>
Monday, May 20 2013 10:56 PM EDT2013-05-21 02:56:44 GMT
MYRTLE BEACH, SC (WMBF) – The nation's largest tea party organization, the Tea Party Patriots, announced a series of protests being held across the country at local IRS offices on Tuesday at noon. TheMore >>
The nation's largest tea party organization, the Tea Party Patriots, announced a series of protests being held across the country at local IRS offices on Tuesday at noon.More >>
Monday, May 20 2013 9:32 PM EDT2013-05-21 01:32:06 GMT
While the Midwest has been dealing with deadly severe weather, areas in the Pee Dee and Grand Strand have set some records of their own in the past 48 hours.More >>
HORRY COUNTY, SC (WMBF) – While the Midwest has been dealing with deadly severe weather, areas in the Pee Dee and Grand Strand have set some records of their own in the past 48 hours. In fact, FlorenceMore >>
Monday, May 20 2013 8:10 PM EDT2013-05-21 00:10:33 GMT
HORRY COUNTY, SC (WMBF) - As deputies are returning to work today, they are dealing with the loss of one of their own: Deputy Tim Causey. The funeral for fallen Deputy Tim Causey will be held WednesdayMore >>
As deputies are returning to work today, they are dealing with the loss of one of their own: Deputy Tim Causey.More >>
Monday, May 20 2013 8:00 PM EDT2013-05-21 00:00:35 GMT
HORRY COUNTY, SC (WMBF) – For the next two weeks law enforcement agencies across the country will be cracking down on people who don't wear their seat belts. In the Palmetto State, troopers are kickingMore >>
For the next two weeks law enforcement agencies across the country will be cracking down on people not wearing seat belts. In the Palmetto State, troopers are kicking off the Buckle Up South Carolina campaign. More >>