Flat-screen TV prices expected to plunge - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Flat-screen TV prices expected to plunge

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Florence, SC -

By Alisha Laventure - bio | email

FLORENCE, SC (WMBF) – Flat-screen televisions are on clearance in Florence, and market research says their prices will continue to drop.

DisplaySearch research firm predicts the price of LCD TVs will drop 12 percent lower than their cost in 2009. Researchers believe prices will continue to drop now through December.

"That's good, that's good. It'll make it a lot easier to buy one," said Gordon Lewis, perusing the television aisle at Best Buy Saturday afternoon.

"The pictures are fantastic. You couldn't ask for them to be any clearer," Lewis added. However, he said he will hold out on buying an LCD panel for the time being.

Market experts say prices are falling because manufactures refused to lower costs to retailers. They have since accumulated a substantial surplus of inventory over the first nine months of the year.

Several flat-screen panels were on display at the Best Buy in Magnolia Mall Sunday afternoon. Assistant Manager Chad Huggins said as technology continues to advance, the price of flat screens will go down.

Though the demand of flat screen televisions has not been particularly high this month, market experts say the demand for LCD TVs will soar once big discounts start hitting retailers.

Huggins said his store sold slightly more flat screens around the start of football season compared to earlier in the year. He also said they will continue to rotate sale items from now through the holiday season.

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