Biggest Loser event provides lasting benefit - WMBFNews.com, Myrtle Beach/Florence SC, Weather

Biggest Loser event provides lasting benefit

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Myrtle Beach, SC -

By Brandon Herring - bio | email

MYRTLE BEACH, SC (WMBF) – Saturday morning Myrtle Beach is hosting an event that will give the city national exposure. More than 2,300 people have registered for a 5k and one mile road race that will be part of the NBC television show The Biggest Loser.  

"People have come from 36 states," said race organizer Robert Pozo. "They're signed up from 36 states, three provinces in Canada, a US territory. It's insane."

The production company for The Biggest Loser asked Pozo's company Continental Event and Sports Management to organize several 5k road races for the show this season. Pozo suggested Myrtle Beach as one of the race locations because he also organizes the Myrtle Beach Mini Marathon. He said he realized Myrtle Beach could handle to logistics of the event.

The race will start at 8 a.m. on Saturday on Ocean Boulevard between 8th Avenue North and 9th Avenue North. Stacey French at Sharkey's Bar just down the street said she anticipates the event will be a benefit to nearby businesses, including Sharkey's. She and other employees will pass out water to the race participants as they pass by the bar.

"We just hope to get a lot of recognition," French said. "People from all around are going to be here and hopefully they'll see Sharkey's and come back."

Even businesses that are not in the immediate area hope to get some exposure too. Several businesses will be set up for the Fall Fitness Festival and Expo organized by the Myrtle Beach Area Chamber of Commerce. The festival and expo begins after the race awards. In addition to booths for businesses and other vendors, the festival will include live music until 7 p.m.

"We just figured what a great opportunity to go ahead and plan an event after the race and keep folks downtown and enjoying all those new aspects [of downtown]," said Amie Lee with the Myrtle Beach Area Chamber of Commerce.

The benefit for the Myrtle Beach area will not end when the event ends though, explained Lee. The national exposure on NBC could attract visitors and organized events in the future as well.

"It opens the door for other large groups to really look at the area," Lee said. "So from conventions and other large groups, we're now on the radar as being a destination that can handle events of this magnitude."

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