2010 summer good for tourism on Grand Strand

Myrtle Beach, SC - MYRTLE BEACH, S.C. (AP) - Officials along the Grand Strand say business this summer has been solid after a couple of tough years at South Carolina's most popular vacation destination.

Tourism researchers at Coastal Carolina University said hotel occupancy is up 8 percent this summer and attractions like Broadway at the Beach have reported a steady increase in customers.

The Myrtle Beach Area Chamber of Commerce credits several different factors for the increase.

Chamber President Brad Dean says the Myrtle Beach airport added direct flights to Atlanta, Pittsburgh and Chicago, while tourism officials increased advertising, including trying to lure visitors leery of going to the Gulf of Mexico because of the oil spill.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.