CCU reports that tourist occupancy is on the rise

Horry County, SC - HORRY COUNTY, SC (WMBF) – Hotel occupancy continues to fluctuate across the Grand Strand, according to new statistics released Thursday by Coastal Carolina University.

The Clay Brittain Jr. Center for Resort Tourism at Coastal Carolina reports that preliminary results from a sample of properties across area show a 3.4 percent increase in occupancy during Aug. 8-14, compared to the equivalent period of 2009. Midweek occupancy averaged at 85 percent.

Meanwhile, the weekend occupancy rate averaged at 94.4 percent. The rate is down 1 percent, compared to the equivalent weekend of 2009.

Reservations for the week of Aug. 21-27 are up 68.1 percent in Horry County and 55.4 percent in Georgetown County, when compared to rates during the same time period in 2009.

The Brittain Center forecasts that the average occupancy of hotels, condo-hotels, and campsites during the weekend of Aug. 20-21 will be near or above 80 percent.

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