Myrtle Beach, SC - MYRTLE BEACH, SC (WMBF) – Distracted driving has become one of the most practiced deadly driving behaviors by today's motorists, according to AAA Carolinas.
So beginning June 30 the AAA Carolinas Foundation for Traffic Safety will broadcast a graphic 30-second traffic safety video to educate motorists of the consequences possible when texting while driving.
AAA Carolinas says the ad was aimed at getting drivers' attention right before the big Fourth of July holiday, which is one of the deadliest holiday weekends for traffic crashes.
"It's one thing to tell people not to text and drive," Dave Parsons said, a board member on the Foundation and president and CEO of AAA Carolinas. "By eliciting an emotional response, we hope this video will change deadly distracted driving behavior."
Statistics from AAA say South Carolina is the worst state in the nation for texting while driving and if you text while you're driving it makes you eight times more likely to be involved in a crash.
Anthony Vincent, who recently moved to Myrtle Beach from Pittsburgh, says after watching the new graphic ad, he will think twice before texting and driving.
"It's pretty intense video and it really sends a strong message," said Vincent. "Myself and a lot of my friends, you don't really think twice about it but you see something like this commercial and it really makes you think about what you're doing."
Laurel Steigerwalt, a visitor to the Grand Strand, also watched the new PSA. She says after watching the new ad, she will be more careful behind the wheel.
"It's nuts to keep your eyes off the road and not pay attention, you really screw up lives," said Steigerwalt. "I look at things like this and go why am I texting, it's not that important."