MYRTLE BEACH, SC (WMBF) - Hundreds of people showed up on Saturday afternoon to check out nearly a dozen bands for the inaugural Beach Music Fest held near the site of the new boardwalk.
"We did a lot of out of market advertising and we've seen it pay off," said Julie Sluss, who organized the festival through the Myrtle Beach Area Chamber of Commerce.
The event took place the same day as the official opening of the Myrtle Beach boardwalk. Admission to the event was free and many vendors purchased permits to sell at the event.
"It's a couple hundred dollars for a spot but it's well worth it," said Jenny Toelle, who sold hair bows, bags and monograms.
Toelle said she made her money back easily through sales. But others haven't been so lucky.
"Most of these events are two blocks from us, and I haven't seen any business," said Kim Yandel, who owns Hurricane Jaynes on Ninth Avenue North.
Yandel said that business used to be much stronger with help from motorcyclists visiting bike week and that the festivals haven't helped her bottom line.
"The events may bring them down to the festivals, but it's only helping people who are set up at the festivals," she later said.
Other events continue throughout the rest of May including a Christian music festival and a Memorial Day parade.