When you hear that phrase announced at a NASCAR race the excitement that immediately follows is electric. There's nothing quite like the thrill of watching those cars speeding around the track, especially when the track is the Darlington Raceway.
Well, there's another engine that gets started when the Southern 500 takes place and that's the economic engine of the Pee Dee. It's amazing how two days can so dramatically impact a region.
Consider This: Chris Browning, president of the Darlington Raceway, and his team have done a fantastic job keeping the tradition of this event alive and growing without losing the history and nostalgia of everything that is Darlington. Getting Showtime as a title sponsor is also a major factor in the ongoing success of the race.
This weekend the Pee Dee will benefit from this leadership and the track that is "too tough to tame" will turn into an economic engine that revs up a lot of cash registers throughout the region.