Broadcasting groups announce national mobile content service -, Myrtle Beach/Florence SC, Weather

Broadcasting groups announce national mobile content service

Las Vegas, NV -

LAS VEGAS, NV (WMBF) - Twelve major broadcasting groups are pushing the limits of technology after announcing plans Tuesday to develop a new, national mobile content service.

A spokesman from NBC Universal says the service will allow member companies to provide content to mobile devices, including live and on-demand video, local and national news, as well as sports and entertainment programming. The new venture will have the capacity to offer a wave of mobile video and print content to nearly 150 million Americans.

"This initiative offers a path for the next generation of video consumption, and will help the FCC in its goal of ensuring efficient and reliable broadband service for U.S. customers," said John Wallace, president of NBC local media.

Officials say the venture is designed to complement the Federal Communication Commission's National Broadband Initiative by giving consumers mobile access to video content while reducing congestion of the nation's wireless broadband.

"From news and entertainment to emergency information, virtually all U.S. consumers will soon be able to bring their most valuable content with them wherever they go," said David Lougee, president of Gannett Broadcasting.

Companies involved in the standalone project include: Belo Corp., Cox Media Group, E.W. Scripps Co., FOX, Gannett Broadcasting, Hearts Television Inc., ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations Inc., and Raycom Media.

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