
(NBC) - Black Friday may signal the official start to the holiday shopping season, but this year the deals are coming even earlier.
Daily deals on everything from electronics, clothing and toys are being offered to draw recession-conscious shoppers to the stores.
For the first time during the holidays, Target is offering to match competitors' prices. Sears is offering weekly deals between now and Christmas. Walmart rolled out a campaign weeks ago, pricing 100 toys at $10 each.
Not to be outdone, Toys-R-Us has already unveiled hundreds of early bargains.
No matter the gift, shoppers already out in force say there is a bigger message beyond the sale signs: Retailers may be big on bargains and small on inventory this holiday.
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