MYRTLE BEACH, SC (WMBF) - Myrtle Beach City Council is planning a vote on whether or not to allow electronic billboards and signs in the city. The billboards and signs are typically lighted by light-emitting diode (LED) lights that change the images and words on display.
The billboards and signs are already allowed in some areas of Horry County near Myrtle Beach. A few of the signs have also been allowed at certain places in the city, such as the message board on the BB&T Coastal Field sign on 21st Avenue North.
The proposed ordinance city council is considering would allow the electronic signs at any business on Ocean Boulevard between 12th Avenue North and 8th Avenue North and 3rd Avenue South and 6th Avenue South.
"[They would be] something to liven up that area where you have all the rides and amusements and the fun things to do in downtown Myrtle Beach," explained city spokesperson Mark Kruea.
Peach's Corner manager Briggs Dickerson envisions an electronic changing sign all the way across the front of his restaurant on Ocean Boulevard.
"If it's done right, then it could be something people would want to come down and check out," Dickerson said.
Dickerson hopes the electronic signs will freshen up the areas where they would be allowed. He thinks if enough businesses in the two sections of Ocean Boulevard convert their signs the area would look similar to New York City's Time Square.
"If we here at Peach's Corner can maybe set a precedent for the area as far as putting up a really nice sign it gives these guys something to shoot for," Dickerson said.
The city council is also considering allowing changing electronic billboards in the city as long as the billboards are visible from Highway 501, Highway 17 Business or Highway 17 Bypass, 3rd Avenue South or a certain part of Seaboard Street. The electronic billboards also would not be allowed within 400 feet of a residential area. Billboard companies would have to give up some traditional billboards to put up an electronic one.
"We're proposing at this point a two for one swap: take down two existing signs and you could convert a third one to a digital messaging sign," Kruea explained.
Kruea said he expects a lot of discussion on the proposed ordinance on Tuesday morning before the city council votes in the afternoon.
"Council spent a lot of time talking about it," Kruea said Monday, referring to the two years council has considered a change in the ordinance. "I'm not sure that they are yet of one mind about which direction to go. So I would expect a thorough discussion in the morning about where we're headed with this.
Thursday, April 24 2014 11:26 PM EDT2014-04-25 03:26:19 GMT
MYRTLE BEACH, SC (WMBF) - April 25 marks the anniversary of Brittanee Drexel's disappearance. Her family is planning a vigil tomorrow night for the missing teen. WMBF News Reporter Stephanie Robusto talkedMore >>
April 25 marks the anniversary of Brittanee Drexel's disappearance. Her family is planning a vigil tomorrow night for the missing teen.More >>
Thursday, April 24 2014 10:54 PM EDT2014-04-25 02:54:12 GMT
SURFSIDE BEACH, SC (WMBF) – A WMBF News crews saw authorities remove a car from a Walmart parking lot after responding to a shoplifting incident. Authorities arrested the shoplifting suspect at the WalmartMore >>
A WMBF News crews saw authorities remove a car from a Walmart parking lot after responding to a shoplifting incident.More >>
Thursday, April 24 2014 10:48 PM EDT2014-04-25 02:48:35 GMT
CONWAY, SC (WMBF) - Grant Holmes' future is fairly certain, but the destination? Still unknown. When you can touch triple digits on a radar gun though, people take notice - and he could be selected asMore >>
Pitching prospect is projected to be taken early in upcoming MLB Draft.
Thursday, April 24 2014 10:45 PM EDT2014-04-25 02:45:45 GMT
COLUMBIA, SC (WMBF) - In a press release issued by the state agency, the S.C. Department of Health and Environmental Control warns the public of a fraudulent phone caller posing as a health departmentMore >>
In a press release issued by the state agency, the S.C. Department of Health and Environmental Control warns the public of a fraudulent phone caller posing as a health department employee seeking private information.More >>
Thursday, April 24 2014 10:44 PM EDT2014-04-25 02:44:03 GMT
HORRY COUNTY, SC (WMBF) - Checkpoints will be held throughout the county in an effort to reduce drinking and driving-related car crashes. According to a press release, law enforcement officials and theMore >>
Checkpoints will be held throughout the county in an effort to reduce drinking and driving-related car crashes.More >>
Thursday, April 24 2014 10:42 PM EDT2014-04-25 02:42:48 GMT
MYRTLE BEACH, SC (WMBF) - Florence native Reggie Sanders spent 16 seasons in the big leagues, before retiring after 2007...but he's still plenty involved in sports today, and will be taking his golf gameMore >>
Celebrity golf tournament to help benefit multiple charities this summer.
Thursday, April 24 2014 10:37 PM EDT2014-04-25 02:37:51 GMT
GEORGETOWN, SC (WMBF) - Several new storefronts and buildings are opening doors for business and hosting ribbon cutting ceremonies for the public. According to the Georgetown County Chamber of Commerce,More >>
Several new storefronts and buildings are opening doors for business and hosting ribbon cutting ceremonies for the public.More >>
Thursday, April 24 2014 9:47 PM EDT2014-04-25 01:47:03 GMT
FLORENCE, SOUTH CAROLINA (WMBF) Florence County said buying four new fire trucks is going to lower taxes. Improve response times and make up for a lack of manpower. The Olanta Fire Station is gettingMore >>
Council members of Florence County said buying four new fire trucks is going to lower taxes. Improve response times and make up for a lack of manpower.More >>
Thursday, April 24 2014 9:44 PM EDT2014-04-25 01:44:45 GMT
MURRELLS INLET, SC (WMBF) - A HAZMAT situation is underway at Wachesaw Plantation East on Riverwood Drive. Several emergency crews are on the scene working to assess the situation, according to Gary MocarskiMore >>
Five patients were transported to area hospitals after too much chlorine leaked into a pool at Wachesaw Plantation East on Riverwood Drive. More >>
Thursday, April 24 2014 8:59 PM EDT2014-04-25 00:59:27 GMT
MYRTLE BEACH, SC (WMBF) - The head of Coast RTA has been running the area's only mass transit system for nearly 10 years now. And for nearly 10 years, he has had to endure the wrath from an army of criticsMore >>
After 10 years as CEO of Coast RTA, Myers Rollins points to a significant financial and operational turnaround under his tenure, while critics lambaste him for several missteps. WMBF investigated the controversy brewing at the Coast RTA to see who's getting thrown "Under the Bus"More >>