ATLANTA, GA (WMBF) – The New England Patriots may be the winners of Super Bowl LIII, but one North Myrtle Beach native is also on top of the world after Sunday’s coverage of the big game.
Sedrick Livingston, a graduate of North Myrtle Beach High School, is the co-owner of Fascinate, a scenic and production company in Duluth, Georgia. Livingston, his business partner Joshua Polley and their crew built the giant Lombardi Trophy replica that was the centerpiece of the game’s coverage in Centennial Olympic Park.
“I couldn’t be more proud, so proud of this team,” Livingston told WMBF over the phone Monday night.
Livingston said that the NFL decided they wanted a huge Lombardi Trophy built for Super Bowl LIII’s coverage so officials started asking various vendors who could build one. Many of the vendors pointed NFL officials to Fascinate as the company they could count on for the massive job.
Livingston says his company specializes in quick-turn special products and their specialty is taking on projects that many others believe are unattainable. One job that they did that many thought would have been unattainable was the new American Idol set. Livingston and his crew had eight days to build the set that was then taken to four cities for auditions.
Livingston said him and his crew worked non-stop through the month of January to create the 4,500 pound iconic Lombardi Trophy statue. He said the lights never went off in his shop until Sunday when the Super Bowl coverage started.
“How many people get to build the Lombardi trophy for the NFL? Not many people, it’s quite an accomplishment,” Livingston said.
Livingston said his work ethic came from working on the farm on the North Myrtle Beach coast. He said that when hurricanes came and destroyed the crops, all you could do was work day and night to make sure that everything got back up and running.
The North Myrtle Beach native’s work isn’t done though. His company is now helping with production for the NBA All-Star game in Charlotte.